To find out more about how Mish can help you with your Snapchat Story Ads, please contact your account manager or drop us a note in the in-app chat!

A lot of very exciting things have been going on at Mish HQ these days, and we are super duper thrilled to announce that we're getting into the Story Ads game!

"What exactly does that mean?", you ask? Fair question. 

It means that we're going to be offering up our Storytelling and marketing expertise to you to help you with strategy, design, execution...whatever you need! 

Before we get into the nitty gritty of our offering, let's take a step back to dive into what Story Ads are, and why you should care.

Story Ads are a Snapchat ad format that allows advertisers to reach their audiences with a branded tile in the Discover feed. With one tap, Snapchatters can jump into a cohesive Story consisting of 3-20 Snaps. With attachments, viewers can swipe up to watch a trailer, install an app, buy a product, or invite users to follow their Snapchat account. More information on the mechanics of Story Ads can be found here.

Story Ads can be a crazy good investment for a couple of reasons:

1. Marketers get more reach, engagement and conversion for every dollar they spend

Snapchat Story Ads are vastly more effective in driving reach, engagement and conversion when compared with other platforms such as Facebook, Instagram, Google and Youtube:

  • CPM - Cost Per Mile, the cost per thousand ad impressions, i.e what you pay for your ad to be seen a thousand times
  • CPC - Cost Per Click, the price you pay per each click on your ad
  • CTR - Click Through Rate, the percentage of people who actually clicked through your ad after seeing it

2. Marketers can talk to the exact audience they want to reach

Snapchat has a sophisticated audience platform which allows marketers to target by any combination of the following:

  • Gender
  • Age (accurate to the year)
  • Location (accurate to the zip code)
  • Interest (e.g. Basketball fans, moviegoers etc)
  • Demographics (e.g. Household income, ethnicity)

So where does Mish come into all of this? "Y'all are just a content management app!"... a totally legitimate assumption. 

But we're a clever and robust team here at Mish Guru. And our years of experience as a content management app has afforded us the proprietary data, knowledge, and content needed to maximize success.

Story Ads are hard to execute. This isn't an image that can be boosted on Facebook –– this is multiple segments of vertical video aiming to entice the user to take action twice (once to watch, the second to take action on the swipe-up). 

If experimenting with Story Ads, Mish Guru can maximize potential results via:

  • Leveraged insights from 3 billion proprietary Snapchat data points
  • Channel expertise developed over 4 years
  • Authentic stock content that is proven to perform 50% better  
  • Vertical content specialists working across campaigns from ideation to execution

Situations where you may identify a need for Story Ads:

1. I want to reach people beyond those who currently follow me. 

  • It might be follower growth targets, a product launch, or a key calendar event that means you want to extend the reach of content beyond your current follower base. 
  • Story Ads allow you to pay to reach a pre-defined audience and encourage them to follow your account, visit a web page, sign up for an event, or buy a product.

2. I have a big campaign or event which is significant for our brand.

  • You can capitalize on the moment, whether it's a brand campaign, Orientation Week, or product launch more effectively than any other social media channel from both a spend and results perspective.  
  • If you have existing assets from that campaign, we can work with them, or use our proprietary content library to build something bespoke.

3. We need to drive more direct action.

  • If you have a goal of driving traffic to a particular piece of long-form content, a sign-up page, product page, or website –– and organic posting is just not cutting the mustard.
  • These are the most cost-effective ads for clients looking to drive direct action among a particular audience group.

We've got a few different service packages available to choose from, depending on your needs and budget:

Execution Package

Mish Guru does the heavy lifting on media execution, and the customer creates the campaign content. 

Deliverables:

  • 1x Strategy call: objectives, content, budget, audience 
  • 1x Content call to cover selecting and storyboarding UGC
  • $500 media spend (customer can contribute extra)

Production and Execution Package

Customer provides raw content, Mish Guru then produces the Story Ads and executes the ad campaign. 

Deliverables:

  • 1x Strategy call: objectives, content, budget, audience 
  • 1x Content call to cover selecting and storyboarding UGC
  • 1x Vertical-specific creative strategy and concept delivered by Mish Guru’s in-house content team.
  • 2x Stories produced by Mish Guru from raw content provided
  • $500 media spend (customer can contribute extra)

End to End (Full Service) Package

Mish Guru sources and creates content, produces Story Ads and executes the subsequent ad campaign. 

Deliverables:

  • 1x Strategy call: objectives, content, budget, audience 
  • 1x Content call to cover selecting and storyboarding UGC
  • 1x Vertical-specific creative strategy and concept delivered by Mish Guru’s in-house content team.
  • Mish Guru will produce content in full, including sourcing + shooting relevant video assets.
  • 2x Stories produced by Mish Guru from raw content provided

To find out more about how Mish can help you with your Snapchat Story Ads, please contact your account manager or drop us a note in the in-app chat!

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